Tips for Setting Website Goals and Designing Your Site

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When it comes to your website, what are your goals?

Are you looking to increase brand awareness? Drive traffic to your brick-and-mortar location? Or generate leads and sales online?

As a business owner, you want your website to reflect the professionalism of your company. One way to do this is to have a well-designed website. In this article, we’ll give you some tips to follow to help you design a professional website.

Setting Website Goals

No matter your goals, it's important to have a plan to help you achieve them. A roadmap for your website that will enable you to maximize your online presence can be made by clearly defining your goals and objectives.

Here are some tips to help you get started:

Define Your Target Audience

Who are you trying to target on your website? Be as specific as possible when defining your target audience. This will help you create content and design your site in a way that appeals to them.

Set Measurable Goals

Your goals should be SMART - specific, measurable, achievable, relevant, and time-bound. This will help you track your progress and see if you're on track to achieve your objectives.

Create Compelling Content

Your website content should be compelling and relevant to your target audience. It should also be optimized for search engines to help you improve your visibility in search results.

Use Effective Calls to Action

Your website should have effective calls to action (CTAs) that encourage your visitors to take the next step, whether it's subscribing to your email list, making a purchase, or scheduling a consultation.

Make Your Website Mobile-Friendly

Make sure your website is mobile-optimized because more people use mobile devices to access the internet. This entails ensuring sure your content is simple to read on a small screen and has a responsive design that conforms to various screen sizes.

For example, using professional photos on your website will help make your website look more credible and trustworthy. Your website will also be more accessible for users to navigate if you utilize easy-to-read typefaces.

Analyze Your Data

Make sure to track your website's performance with analytics tools like Google Analytics. This will help you understand how people find your site, what they're doing on it, and where they're coming from.

Make Your Brand Memorable

If you want to increase brand recognition, you should ensure that your website is set up so that users can easily find out more about your business. Adding an "About Us" page or setting up a special section for press releases are two examples of how to do this.

Whatever objectives you may have for your website, it is crucial to build it in a way that will support those objectives. You may start building a successful website by considering what you want it to do.


Various elements must be considered when designing a website, from the layout and navigation to the overall look and feel. By following these simple tips discussed in the article, you can create a website that is both user-friendly and visually appealing.

With a bit of planning, strategy, and creativity, your website can perfectly reflect your business or personality.

Brikwoo is a Christian marketing agency that provides web design services since 2005. We'll give you the confidence that we can help you accomplish your digital objectives. Contact us to arrange a free discovery call today!
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