Utilizing Web Design Fundamentals for a Great Website

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The best websites are created by keeping things straightforward. After all, one of the essential principles of web design is finding a balance between beauty and functionality.

When designers place a great emphasis on design for the sake of design, websites might be beautiful but difficult to use.

Create your website the same way you would a real storefront for your business. No matter how beautiful the building’s outside is, the design would fall flat if no one could find the entry.

You may integrate design, content, and functionality to create a web design that converts at a high rate by using the following web design concepts.

Understand Your Goal

What does your website aim to achieve? Making the appropriate design decisions will help you enhance your chances of converting visitors by allowing you to focus on the result. For instance, if you’re attempting to build an e-commerce website, your website’s goal is to sell things.

Your design should therefore emphasize your items. Additionally, purchasing and checking out must be easy to use.

Make Use of Plain, Uncluttered Fonts and Colors

Colors and typefaces are the basic yet frequently ignored elements of web design. They should blend nicely with the aesthetic of your company as a whole. Make an effort to keep the typeface and color design minimal.

Aim for three or fewer fonts in your design. Use three: the first for the body text, the second for headings, and the third for accents.

Modern web design typically uses monochromatic, or just one, color, in terms of color. When using several colors, try to choose one dominant color and two to four accent colors.

A website with too many font and color options comes out as unorganized and amateurish.

Create High-Quality Content

The key component of a successful website design is content. Content and design work well together. People are drawn to your site’s design. They will remain on the website long enough to make a purchase or submit a form because of the content.

Determine the page’s primary message before you design the homepage or any other page on your website.

What particular message do you want site visitors to take away? On the page, what action do you want people to take? Design and content should revolve around the main action or takeaway.

Use High-Quality Images

Your photographs must be of a caliber and tone that complement your design. When using stock photography, use caution. Stock images could come off as corny and amateurish.

For photos that appear authentic, think about hiring a pro to shoot pictures of your staff, your products, or your location.

Create Content for All Screens

An excellent website ensures that it is accessible to everyone. As a result, you should design for various types of screens, including desktop, tablet, and mobile. You’ll see that all ten of the most popular e-commerce websites have mobile optimization.

This is due to the fact that one of the main e-commerce trends is that most online buying is now done on mobile devices.

Make Navigation Uncomplicated

A website should have intuitive navigation. As a general rule, make sure everything a visitor needs is accessible from your homepage within three clicks.

Giving directions on how to find anything on the website is another approach to assessing how user-friendly the navigation is. Customers are frequently instructed on how to find items on websites by customer service representatives and their helpers.

Rethink your navigation if the directions need multiple steps or are difficult to understand. Consider learning how to design a one-page website for the utmost simplicity.


Start by perusing a few homepage design concepts, whether you’re prepared to create a brand-new website or revamp your existing one. Consider how you may incorporate these fundamental web design concepts into your site by looking for websites that adhere to them.

If your business needs a web design agency in Chattanooga, don’t hesitate to check out Brikwoo! We’re a company of designers and marketers whose sole purpose is to help faith-based entrepreneurs and Christian business owners. Contact us now to get started!
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