7 Ways to Use Responsive Website Design to Increase Sales

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Sales are the lifeblood of any business, so it's no surprise that companies are always looking for new ways to increase them. An efficient way is to ensure your website is designed responsively.

Responsive website design (RWD) is an approach to web design that makes pages easy to read and navigate on any device, regardless of size or resolution. This is essential in the age of mobile commerce, as more and more people are using their smartphones and other mobile or connected devices to shop online.

You can do a few key things to ensure your responsive website design effectively increases sales. Here are seven of them you can try:

1. Make Sure Your Website Loads Quickly

When creating a responsive website, one of your primary concerns should be the speed at which pages load. A delay of only a second in load time has been shown to reduce conversions by as much as 7 percent.

This is because people are impatient and will likely move on to another site if yours takes too long to load. To avoid this, make sure your pages load quickly on all devices.

2. Use Large, Easy-to-Click Buttons

Another essential consideration for responsive website design is button size and placement. Your buttons should be large enough to be easily clicked on a mobile device and placed in strategic locations so that people can easily find them.

3. Make It Easy to Navigate Your Website

Another critical element of responsive website design is navigation. Your website should be easy to navigate on all devices, with a clear hierarchy and menus that are easy to understand. Doing so will allow visitors to reach the right landing pages they need.

4. Use Images and Videos Wisely

Images and videos can be valuable for engaging website visitors, but they should be used wisely. Hi-resolution images and videos can slow down your page, so only use them if they're relevant and add value.

5. Use Responsive Design to Create a Unique Mobile Experience

Finally, remember that responsive website design is more than just making your site mobile-friendly. It's also about creating a unique and engaging mobile experience for your visitors.

Think about what makes your mobile site different from your desktop site and use that to your advantage. For example, you might want to use push notifications to send special offers to people who visit your site on their mobile devices.

6. Use Responsive Design to Improve the Customer Journey

Use responsive design to improve the customer journey by making it easier for potential customers to find what they need. For instance, if you have a lot of information on your desktop site, consider using responsive design to make an adaptable version of your site for mobile and desktop. This will make it easier for mobile users to find the information they need without having to scroll through long pages of text.

7. Use Responsive Design to Improve Conversion Rates

Make sure your website is designed to make it easy for potential customers to purchase your products or services. This means ensuring that your website has a strong call-to-action (CTA) and that the purchase process is quick and easy.


Responsive website design is a great option to consider if you need ways to increase your sales. By creating a more user-friendly and accessible website on mobile devices, you can touch a broader audience and convert more leads into valuable customers. Additionally, responsive design can help you improve your search engine ranking and drive more traffic to your site.

Brikwoo knows your brand was made for more. We're a Christian marketing agency that helps businesses and non-profits thrive with beautiful, efficient websites and marketing. We are designers and marketers who help faith-based entrepreneurs avoid frustration, discover clarity, and find peace. Call us now!
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