Top 5 Crucial Signs Your B2B Website Needs an Overhaul

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If you're like most modern businesses, your website is now a critical part of your operations. It's how you generate leads, close sales, and build customer relationships. But just like any other tool, your website needs regular maintenance and occasional updates to stay effective.

If you're wondering whether it's time for a website overhaul, here are five crucial signs to look for:

1. Your Website Is Not Mobile-Friendly

In today's age, your website must be mobile-friendly. With over 60 percent of internet traffic coming from mobile devices, you cannot afford to have a website that is not easily accessible on a smartphone or tablet. If your website is not mobile-friendly, it is time for an overhaul.

Even though many business-to-business (B2B) contacts still happen on PCs and desktops, the mobile phone has become the most common way B2Bs communicate with each other and their customers.

Making your site mobile-friendly can improve your search engine rankings, raise brand awareness, and keep customers returning.

The solutions eliminate unnecessary content and ensure your site works well on mobile devices and can be changed easily.

2. Your Website Is Not Responsive or Sluggish

In today's fast-paced world, people do not have the patience to wait more than a few seconds for a website to respond or load.

So, in addition to being mobile-friendly, your website must also be responsive. Your website will adjust to fit any screen size, whether a desktop, laptop, tablet, or smartphone. If your website is not responsive, you miss out on a large portion of your potential audience.

If your website is sluggish, you will likely lose visitors before they even can see what you offer. No one will wait more than a few seconds for a website to load in the modern world, and every visitor who leaves is a missed opportunity.

3. Your Website Is Not Optimized or Updated

For your website to be successful, it must be optimized for search engines. This means that your website must be designed in such a way that it will rank high on search engine results pages (SERPs). If your website is not optimized for search engines, you miss out on a lot of potential traffic.

It is vital to keep your website routinely up to date. Add new content regularly, update old content, and ensure that your website is compatible with the latest technologies and internet updates.

Setting up a framework that makes it easy to make changes and add new content is crucial. Most content management system (CMS) platforms allow developers to easily update and maintain their websites, even without much web development or coding expertise.

4. Bounce Rates Are at an All-Time High

Generally, a website with a high bounce rate (the number of visitors who leave after only looking at one page) isn't doing an excellent job of keeping people's attention.

Often, the problem is caused by old or wrong information, a confusing interface, a lousy design, or broken features. You may also find that some landing pages or traffic sources, like Facebook searches vs. Google searches, have higher bounce rates than others.

Check to see if the people you want to understand what you are trying to say. When you optimize a site for mobile devices, pay close attention to how it's navigated, how pages are organized, and how well they work together (more on this later).

5. A Lack of Conversions

One of your website's goals should be to make a lasting impression on people who visit it. Most, but not all, business-to-business websites should move visitors down the sales funnel.

After reading about your company and services on your website, you want visitors to take action (such as scheduling a demo or filling out a contact form) so that you can learn more about their requirements.

Provide new visitors with sufficient product information to learn about it, determine whether it's perfect for them, find inspiration in your recommended solution, and begin a dialogue with you.


If you want your website to be successful, you must ensure that it is appropriately designed. By following the tips listed above, you can ensure that your website is designed in such a way that it will be successful.

At Brikwoo, we know your brand was made for a better purpose. We are a Christian marketing agency that wants to help you grow your business or non-profit with a beautiful, easy-to-use, and effective website and marketing. We are a group of designers and marketers whose goal is to help faith-based entrepreneurs avoid frustration, get clarity in their businesses, and find peace of mind again. Set up a free discovery call right now!
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