4 Tips When Designing Ecommerce Logo for Better Conversions

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Many people don’t recognize that an eCommerce logo plays an important role in representing your brand. It may seem small and insignificant, but a logo says a lot about your business and communicates a strong message to your audience about what it is, what it offers, and what core values it upholds.

But how can a small eCommerce logo represent your business? It all boils down to the entire design of your logo. The design of your eCommerce logo, along with its components, plays a pivotal role in your conversion rates.

Here are four tips you need to consider when designing an eCommerce logo to help you gain better conversions.

Consider the Colors

Color influences your audience. It can change their mood, behavior, and even cognition. That is why you need to choose colors that match your brand and help promote it effectively to optimize your conversion rates.

Besides, colors affect how people perceive your business. When choosing colors for your eCommerce logo, you need to be very intentional.

For colors to have a lasting impact on the minds of your audience, they must communicate the right message. You have to consider colors that resonate with your audience and best represent the story you want your brand to tell.

It will help to choose colors that are in sync with the emotions you want to elicit in your audience. For instance, colors like red, orange, and yellow are known to provoke strong feelings of happiness, warmth, and liveliness.

On the other hand, colors like blue, green, and purple are said to invoke feelings of calmness, serenity, and professionalism.

Determine the Style

The style of your logo also plays a significant role in influencing your prospects to stick around and do business with you. If your logo is stylish, people will take your brand more seriously.

You require a modern logo that is original, memorable, and effective. Moreover, your eCommerce logo should stand the test of time. Most significantly, it has to be a design that is unique to your brand.

You can go for a minimalist logo, which has gained popularity among graphic designers and business owners. It is a great option for those who want something simple but can clearly send the right message to the audience.

Meanwhile, you can also consider modern, geometric, abstract, and illustrative logos based on your preference, taste, and needs.

Settle the Symbols

Symbols are powerful tools to help you make a lasting impression on your audience. They are something people do not easily forget. If you want your eCommerce logo to stand out from the crowd, you must consider using symbols closely related to your business.

For example, if you are selling furniture, you can creatively include a chair, table, or bed in your logo to give the right message to your audience.

These symbols are something your audience will remember, which can also help you stand out from your competition.

Decide on Typography

The right typography increases the impact of your eCommerce logo. It is the text that people will see, and it is part of the equation to help you bridge the gap between your brand and your audience.

If you are using the wrong typography in your logo, it can break the style and design of your brand, making it appear unprofessional, inconsistent, and unattractive to your audience.

When choosing typography for your eCommerce logo, you must choose the typeface that matches your brand’s theme.
If you want something unique and attractive, you can use a handwritten typeface to make your brand look more personal, genuine, and trustworthy.

The legibility of your logo is essential in making sure your potential customers understand what your brand means. If they don't understand your logo, then converting your prospects to paying customers is next to impossible. The key here is clarity. Without being clear about your logo, you can’t expect to receive conversion rates.


Your eCommerce logo plays a crucial role in strategies, such as branding, conversion, and marketing. That is why your logo design is a vital part of ensuring that your brand reaches its full potential.

Brikwoo is a design agency in Chattanooga that helps Christian entrepreneurs and business owners release their frustration, gain clarity in their endeavors, and regain their peace of mind. Let us help you create the perfect eCommerce logo for your brand. Contact us today to get started!
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