Branding 101: The Five Unspoken Rules of Logo Design

Rsz working on logo design 2021 09 24 03 20 06 utc
Businesses have several faces they show to the general public, each of which plays a crucial role in their success. One of these faces is the logo, a visual element representing the company.

The logo design you create shouldn't just be eye-catching. It also needs to be memorable and accurate in representing your company. If it fails in any of these areas, it won't effectively communicate the right image of your business.

With that said, designing a logo is no easy feat, especially if you don't have much experience in logo design. You can always work with a professional designer, but if you opt to do it yourself, you should note some unspoken rules to ensure that the process leads to success. See below.

1. Always Consider Your Brand and Image

As previously mentioned, your logo design is one of your business's faces, so it only makes sense that it has a clear link to your brand. Designing a professional logo that uses your brand colors and incorporates your brand's tone of voice and personality is sure to enhance your brand's image.

A strong brand image is crucial in guiding the public to perceive your business as the best choice in a category among your competitors. This can make all the difference in gaining the attention of your target market.

2. Know Your Target Market

Depending on your business, you may have a specific audience in mind. Understanding your target market's needs, preferences, and interests will help you decide on a logo design that resonates with them, making your brand more relevant to the audience.

However, if you can't narrow down your audience, it may be best to stick to a logo design that appeals to a general demographic. While this may not help you direct your marketing efforts toward a specific audience, it will help you communicate the image you want your brand to convey to the general public.

3. Don't Rush the Process

If you're new to logo design and aren't technically inclined, the process of selecting a logo and bringing it to life may seem overwhelming. The last thing you want to do is rush the design process and submit a logo that you aren't proud of.

You can always work with a professional designer, but you need to be patient and give the design process time if you decide to do it yourself. The more time you give the process, the more creative you can be.

4. Work with a Graphic Designer

Designing a logo is no easy featーit takes skill, experience, and creativity. The best way to ensure that your logo design is professionally done is to work with a graphic designer.

A graphic designer will know exactly how to execute your vision and build an appealing logo that will stand the test of time.

5. Keep Your Logo Design Simple

An overly crowded logo design can do more harm than good, which is why most graphic designers recommend keeping things simple during the design process. A simple logo that draws attention is, by far, the best way to attract potential customers.

If you plan to use your logo in all of your marketing materials, you need to keep things consistent and simple. You want the logo to be easily recognizable, even if it appears on materials different from those used in the design process.

Final Note
Logo design is an art and a science that can take a lot of practice to master. Remember, creating a logo is an opportunity to showcase your brand in a creative and memorable way.

Whether you decide to work with a professional designer or do it yourself, do your research and stick to the unspoken rules of logo design, like considering your brand, knowing your target market, and keeping things simple. The more you know, the better a logo you can create.

If you're looking for a firm that can assist with logo design in Chattanooga, you have come to the right place. Brikwoo is a digital marketing firm dedicated to helping clients create a strong brand presence. Book a consultation with us today.
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