How to Strengthen Brand Awareness to Improve Your Strategies
As more and more businesses move online, strengthening your brand awareness is as crucial as ever. A robust and multi-platform brand awareness levels the playing field for small and big companies alike.
The question remains—what is brand awareness? Is it just a good logo design, or is it something more? It is the process by which businesses of all sizes cultivate recognition of their products and services. Brands grow awareness through messaging, design, social media, ads, and more.
It means that your target market out there knows your brand exists, what it does, and could distinctly identify its persona among competing brands. How do you improve your brand awareness so that you get quality leads and increase conversion?
That said, here are some brand-strengthening strategies you can adopt:
Have a Clear Brand Identity
Your brand should have a story that makes it unique to consumers. You need a hook for your brand that draws users to look your way, even if other brands offer what you do or what you have. It also needs to be clear to you to communicate it well to your consumers, as this is the only way for you to stand out from the crowd.
Discover Who Your Target Market Is
After identifying your brand identity, also helps you to know your target audience more. Understand your target audience before creating your brand to avoid mismatches between your business and your consumer.
In a rebrand, you can even talk by conducting online surveys, using social media, or creating a customer forum. Let them evaluate your logo, slogan, and other brand identifiers to see whether they appreciate the new look.
Create buyer personas to guide your team, especially those involved in front-facing aspects of your brand, such as marketing, website, social media, and customer care.
Do Everything with Consistency
Branding should be consistent for it to be successful. For instance, you cannot keep changing your brand logo out of whim. Your brand logo is an identifier for your business. If it keeps changing, consumers will have a hard time recognizing your brand.
Whenever you relaunch a logo, you need to communicate it with your audience through marketing properly. You also need to be constant with your business name, URL, design theme, imagery, message, and tone in whatever platform you use.
Stay Positive with Your Brand Strategy
Your brand needs to be approachable to attract customers. Providing meaningful customer experiences should translate to all you do in your content, images, communication, and other engagements. This allows them more opportunities to get to know your brand and recall you from the plethora of content they are exposed to daily.
Use Storytelling for Brand Awareness
Having an “Our Story” portion on your website is not just a good idea; it’s a great one. It allows your consumers to see the humanity behind your brand so they can connect with you on a deeper level. You can talk about what started it all, your business mission, the people behind the brand, and even the activities behind the scenes.
When consumers feel that they “know” you, it is easier to get more than their attention. You also get their loyalty because they know they aren’t just following a product or service and follow real people.
Conclusion
Putting your best foot forward goes beyond great branding. Remember that brand excellence is such a big chunk of brand awareness. Insightful consumers will be willing to pay for excellence, and you can only increase your brand’s credibility when you do all things with excellence.
A well-thought-out brand strategy will require time, patience, and hard work to put in place. However, when you put in consistent effort and succeed in your tasks, you will create brand awareness over time.
At Brikwoo, we understand that your brand was created for something better! We are a Christian marketing agency aiming to help you grow your business or non-profit with a beautiful, hassle-free, and effective website and marketing. We are a group of designers and marketers whose purpose is to help faith-based entrepreneurs avoid frustration, gain clarity in their business, and recover peace of mind. Schedule a free discovery call today!
The question remains—what is brand awareness? Is it just a good logo design, or is it something more? It is the process by which businesses of all sizes cultivate recognition of their products and services. Brands grow awareness through messaging, design, social media, ads, and more.
It means that your target market out there knows your brand exists, what it does, and could distinctly identify its persona among competing brands. How do you improve your brand awareness so that you get quality leads and increase conversion?
That said, here are some brand-strengthening strategies you can adopt:
Have a Clear Brand Identity
Your brand should have a story that makes it unique to consumers. You need a hook for your brand that draws users to look your way, even if other brands offer what you do or what you have. It also needs to be clear to you to communicate it well to your consumers, as this is the only way for you to stand out from the crowd.
Discover Who Your Target Market Is
After identifying your brand identity, also helps you to know your target audience more. Understand your target audience before creating your brand to avoid mismatches between your business and your consumer.
In a rebrand, you can even talk by conducting online surveys, using social media, or creating a customer forum. Let them evaluate your logo, slogan, and other brand identifiers to see whether they appreciate the new look.
Create buyer personas to guide your team, especially those involved in front-facing aspects of your brand, such as marketing, website, social media, and customer care.
Do Everything with Consistency
Branding should be consistent for it to be successful. For instance, you cannot keep changing your brand logo out of whim. Your brand logo is an identifier for your business. If it keeps changing, consumers will have a hard time recognizing your brand.
Whenever you relaunch a logo, you need to communicate it with your audience through marketing properly. You also need to be constant with your business name, URL, design theme, imagery, message, and tone in whatever platform you use.
Stay Positive with Your Brand Strategy
Your brand needs to be approachable to attract customers. Providing meaningful customer experiences should translate to all you do in your content, images, communication, and other engagements. This allows them more opportunities to get to know your brand and recall you from the plethora of content they are exposed to daily.
Use Storytelling for Brand Awareness
Having an “Our Story” portion on your website is not just a good idea; it’s a great one. It allows your consumers to see the humanity behind your brand so they can connect with you on a deeper level. You can talk about what started it all, your business mission, the people behind the brand, and even the activities behind the scenes.
When consumers feel that they “know” you, it is easier to get more than their attention. You also get their loyalty because they know they aren’t just following a product or service and follow real people.
Conclusion
Putting your best foot forward goes beyond great branding. Remember that brand excellence is such a big chunk of brand awareness. Insightful consumers will be willing to pay for excellence, and you can only increase your brand’s credibility when you do all things with excellence.
A well-thought-out brand strategy will require time, patience, and hard work to put in place. However, when you put in consistent effort and succeed in your tasks, you will create brand awareness over time.
At Brikwoo, we understand that your brand was created for something better! We are a Christian marketing agency aiming to help you grow your business or non-profit with a beautiful, hassle-free, and effective website and marketing. We are a group of designers and marketers whose purpose is to help faith-based entrepreneurs avoid frustration, gain clarity in their business, and recover peace of mind. Schedule a free discovery call today!
Get the peace of mind that comes with working with an established marketing company.
