5 Responsive Web Design Mistakes and How To Avoid Them

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Websites and online portals must be accessible across devices in the digital world. These concerns are precisely why responsive web design is a must for modern businesses. Web design must adapt to users’ screen size, platform, and orientation.

Responsive web design makes Internet surfing more engaging as it formats content for desktops, laptops, smartphones, and even tablets. It provides an omnichannel user experience (UX) that programs web pages to look good no matter where they are viewed.

With this being a more recent development, you may not realize your web page is falling behind or making inevitable mistakes that hamper online traffic instead of boosting it. Here are five responsive web design mistakes and how you can avoid them:

Mistake 1: Low-Resolution (Low-Res) Or Ill-fitting Images

Images make a web page more dynamic and appealing to look at, especially when they align with the copy. However, using a picture with the wrong amount of pixels can turn off users. Low-res or ill-fitting images blow up on smaller screens or register as unclear and pixelated on large screens.

Solution: Determine the appropriate number of pixels needed for a photo to appear crisp and clear when viewed on any screen.

Mistake 2: Long Website Loading Time

Netizens immediately tune out the moment a website takes more than five seconds to load. They want information delivered fast and delivered now, so a long loading time isn’t your website’s best friend.

Solution: Longer loading times could result from too much or redundant information spread across your web pages. As such, you need to enlist the help of a programmer and the right web design services to clean up back-end data. These may include resolving photo sizes and other media resolutions to ensure the pages load quickly across any screen.

Mistake 3: Complex Web Page Design

Brilliant copy and clear images your website may have, but if arranged clunkily, can aggravate even the most patient of visitors. The carefully arranged title bars and sub-bars may register well on larger screens but could clump up when viewed through smaller devices.

Solution: Streamline an appropriate size and format for the images, copy, title bars, and sub-bars for all devices. Doing so makes it more convenient to view your web page without copy, images, or sections suddenly appearing in confusing arrangements across larger or smaller screens.

Mistake 4: Connecting Non-Friendly Links to Your Websites

Perhaps your website already contains a simplified format for omnichannel browsing with compelling copy and fantastic photos. For additional support, you may link to pages directly or indirectly related to your products or services. To your horror, you may find out these links suffer from long loading times, a chaotic interface, or—worse—do not load on smaller devices.

Links that are non-mobile friendly easily take away from site traffic. Even if they are indirect links, users will associate that page to your website and look for another that accommodates external browsing.

Solution: Test all links on multiple devices and change accordingly. Be sure to use mobile-friendly links that register well on a variety of screens.

Mistake 5: Skipping the Testing Phase

Publishing websites immediately runs the risk of hitting one or more of these design problems even if you have done your homework. Even when you’ve done everything right, there are still chances for bugs or errors to come out.

Solution: Websites must first walk before they run. Always bank on a test phase to see how your page performs on several devices. You can then make changes accordingly to ensure the sites’ pages run smoothly. This is done best with a web design services provider.


A website without responsive design does more harm than good. Avoid these five mistakes to draw more traffic and convert visits into sales, whether your customers browse on a desktop, laptop, tablet, or smartphone.

Contact Brikwoo to see how responsive design can positively impact your website! We’re a web design agency in Chattanooga that gives businesses peace of mind through ethical marketing practices!
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