3 Tips to Improve Your Business’s Local SEO Strategy

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When you own a local business, you have to cater your SEO strategy to the local level. And that's where local SEO comes in. But if you don't know where to start, here are some tips that will hopefully help you improve your local SEO strategy.

1. Conduct Competitor Keyword Research

Keyword research should always be a top priority of your SEO strategy. And with local SEO, it's even more important. You need to know what terms consumers are searching for, how many searches these terms get, and how they rank on search engines. This will give you a better idea of how you can optimize your website or local business.

To do this, you need to know your competition. Which keywords are they using? What type of keywords are they using? And how well are they ranking on search engines? And to answer all of these questions, you need to conduct competitor keyword research.

To do competitor keyword research, you need to find your competition. And you can do that by going to Google and typing in a couple of keywords related to your product or services. Once you have a list of websites, you can use the advanced search option to see which keywords they're ranking for.

One thing to note is that you have to use a broad search term, especially if your business is in a very niche market. For example, if your business is a bakery in a very specific city, you would need to add city-specific keywords.

2. Check Your Site’s Rankings

You also need to check your site's rankings. This will help you to know how local consumers are finding your website. If your website is ranking low on the results page, you might have a problem. And you need to solve your site's problem.

There are many ways to check your site's rankings. You can use tools such as Ahrefs and Moz to do so. If your website isn't ranking, try adding more content to the site. If it still doesn't work, try to focus on local SEO.

3. Develop Local Content

The next step for improving your local SEO strategy is developing local content. This will help you to attract more local customers. If you don't have the time to develop your own local content, you can outsource it to Upwork or other hiring sites. Once you have the content, you can publish it on your website.

The content you publish can be anything from blog posts to articles, from long-form to short-form, and so forth. Just make sure they're related to your business. For example, if you own a bakery, your blog posts can be recipes and baking tips. And your articles can have information about your business since you have more room to talk about anything you want.

Final Thoughts

Improving your local SEO strategy doesn't have to be difficult. All you need to do is conduct competitor keyword research, check your site's rankings, and develop local content. And if you need some guidance, you can ask for help from an SEO expert.

Improve your local SEO with the help of Brikwoo. We are a marketing agency in Chattanooga whose sole purpose is to help faith-based entrepreneurs and Christian business owners remove frustration, gain clarity in their business, and recover peace of mind. Schedule a free discovery call now!
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