How Do You Know When It’s Time to Redesign Your Logo?

Logo design process
Contrary to popular belief, logos don’t and aren’t designed to last forever. Even the most successful and established brands today still redesign their logo after a while. However, it’s a given that they may not necessarily need to do it as often as other companies. Even the most well-known ones need to be revamped or redesigned. But how do you know when it’s the right time?

As with any business, no matter what industry you’re in, reworking your logo is a big deal, especially in this day and age. Visuals and branding are everything. Sometimes your logo alone can be enough to attract customers and clients. Humans are very visual creatures, and your logo is supposed to do more than just represent your company. It should also pull people in.

It may be hard to see the signs that your logo needs attention, particularly if you’ve had the same one for years and you hold a soft spot for it. Most people would already take that as a sign. But all that said, there are other things to look out for.

Here are the signs that your logo design needs a fresh new look:

It’s Old

There’s no universally applicable expiration date for all logos. ‘Old’ is a relative term, and you’ll have to go by your company’s definition of that word. Here’s how you can understand whether your logo is old or outdated in the context of your company’s age.

If your logo has been the same since it all began, ask yourself if it’s still an accurate representation of your brand. Redesigning your logo doesn’t have to mean a complete overhaul of the design. In some cases, subtle changes that make your brand look more modern are enough.

It would be wise to work with a designer that can also understand your market and brand. They would tell you whether the changes can be small or if a completely new look is necessary.

It’s Not Relevant

As time passes, not only do trends change, attitudes and preferences change as well. If your brand is old and established, your logo might need redesigning to remain relevant to the times and your market.

You must consider the market and what people expect. Of course, that does not mean you should base your logo on trends alone or what the market expects. However, at the very least, you should use it as an indicator of whether your brand is standing out nicely or like a sore thumb in the sea of more relevant and timely brands.

It Doesn’t Tell a Story

People love a great story, and your logo can be one of them. This works even better for older brands as it means you won’t exactly have to spell it out yourself.

The best logos tell a story that only the most avid supporters of your brand might be able to spot at first glance. In this day and age of social media, this can be a successful way to market your brand and renew people’s views of your company.

Consider your logo revamp part of your brand strategy. Your company’s story, values, and characteristics can play a huge role in putting your brand at the top of the market.


The world of business is ever-changing and constantly evolving. You can expect to be making changes and improvements to your brand as long as it’s standing and operational. Part of the changes you will have to make throughout the years is to your logo.

When paid the proper attention, your logo design can serve as more than just your identifier. It can be something that attracts people to your brand. But to do that, it must be relevant and tell a story. Keep your identity fresh and exciting by paying attention to how your logo performs.

If you are in need of guidance and services for your logo design, we can help you. Brikwoo is a Christian marketing agency based in Chattanooga, Tennessee. We are committed to helping brands like yours connect with their audience. We provide excellent service guaranteed to get you results minus all the hassle and worry. Schedule a free discovery call with us today to learn more!
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