Examining the 3 Levels of Interest from Your Target Audience

One of the most important rules of marketing is to limit your scope to a target audience and to dedicate yourself to understanding them. By focusing on a select demographic, you can make the most of your marketing budget, saving money and increasing your returns in the process.

This is especially true in the age of social media since we now have the tools for better targeting and analysis of our marketing endeavors. No matter the size of your business, it is important to understand how to relate to your target audience, which includes examining the interest they may experience in your offerings.

Ad agency experts often break down audience interest in three levels, which are:

1 - Potential Leads

Leads, as they are often called in marketing, are potentially interested customers who have not yet engaged with your brand. More often than not, they are the primary focus of marketing campaigns, both traditional and online. Essentially, this is any customer who needs or may not know they need your offerings.

More often than not, this sector is the most important, especially for new and small businesses. After all, turning leads into customers is what drives growth. However, this may be the most challenging group as they need the most convincing. First, you must lure them in to become...

2 - Interested Individuals 

This refers to the demographic that may have purchased (or plan to purchase) your offerings, whatever they may be. They are in that grey zone where they are just curious enough to try while still being open to the possibility of other providers. These people could be following your social media, searching for reviews of your services on the internet, or already looking up unboxing videos of your products.

These individuals often need just a slight push, and this could easily be performed with more in-depth marketing methods. The most important thing to remember here is that you need to finally draw them in with a call-to-action or CTA, so they become…

3 - Customers

By this stage, you may think that you’ve already won, but this could not be further from the truth. Even if new customers are great, repeat customers are just as important. There are few things as precious as a customer who keeps buying your products or signing up for your service. They become an invaluable marketing asset that proves your brand is trustworthy and reliable.

Taking care of your customers could involve offering warranties, providing exclusive content and services for long-term subscriptions, and so on.

Retargeting strategies could also work here. Retargeting involves using special cookies and codes that expose existing customers or site visitors to your ads once they leave your platforms. These ads could include exclusive offers and promos or even just reminders of your brand.

Final Thoughts

Although marketing seems to be easier in the digital age, there are far more things to consider in 2021 than ever. While you can attempt to handle your marketing yourself, you may be better off leaving it to an agency instead. That way, you would be able to focus your efforts on the more important aspects of your business.

If you need an agency in Chattanooga to revolutionize your marketing, look no further than Brikwoo. We are a Christian advertising company that helps business owners remove frustration, gain clarity, and recover peace of mind in their business. 
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