What Are the Important Dos and Don'ts of Logo Design? Pt. 2

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Designing a logo doesn't have to be rocket science. You'll be off to a good start if you follow a few principles, notably the dos and don'ts of logo design. Every serious business understands the significance of logos in effective branding. A logo is the company's face, and it is the first thing people see and remember. It should represent the firm's essence and successfully communicate the brand message to your target audience.

Your logo may be added to promotional products, signs, business cards, and presentations. A logo is essential for any organization, whether it is used for digital or conventional marketing. Clearly, a good logo design is beneficial to the success of your company. In this next part of the article series, we'll place the highlights on the Don'ts of logo design. Keep reading!

1. Don't Blindly Follow Trends

Just because a specific color or style is popular right now, doesn't mean you need to use it in your logo. Remember, your logo should have staying power and should be able to last for years without looking outdated. When in doubt, stick with more classic colors and styles that will never go out of fashion.

2. Don't Go Crazy with the Fonts

While it may be tempting to pick an intricate font for your logo, resist the urge! Complex fonts can be difficult to read, especially when used in smaller sizes. If your customers can't read your brand name, they won't be able to remember it either. Stick with simple fonts that are easy on the eyes – you can always get creative with other aspects of your branding.

3. Don't Use Pre-Made Logos

There are endless resources online where you can find premade logos for sale, but beware! Using somebody else's logo is trademark infringement, and it will reflect poorly on your brand. Creating a custom logo may take some time and effort, but it's worth it in the end.

4. Don't Overcomplicate Things

When it comes to logo design, less is definitely more. An overly complicated logo will only serve to confuse your customers. Keep your design simple and clean – a timeless logo will be easy to remember and recognize.

5. Don't Change Your Logo Constantly

Your logo is not something that should be changed on a whim. If you do decide to make changes, be sure that they are subtle and don't stray too far from the original design. Frequent changes can confuse customers and make your brand seem unstable.

6. Don't Design with Clip Art

Clip art might be tempting, but resist the urge! Using somebody else's artwork in your logo is copyright infringement, and it will cheapen your brand image. If you want to use illustrations in your logo, be sure to create them yourself or hire a professional artist.

7. Don't Use Too Many Words

Your logo should be easy to remember, which means using a slogan or too many words is a bad idea. A good rule of thumb is to keep your logo design simple and use only a few words – your brand name and maybe a tagline if you must. Anything more than that will only clutter up your design and make it harder for customers to remember.

8. Don't Be Too Literal

Your logo should be a visual representation of your brand, not a literal one. For example, if you own a shoe store, there's no need to include an illustration of a shoe in your logo. A more abstract design will be more memorable and will give you more flexibility when it comes to branding.


A well-designed logo is essential for any business, large or small. By following the logo design tips in this article, you can be sure that your logo will reflect well on your brand and help you to attract new customers.

If you have a business or a non-profit organization, then you need all the help you can get to market your brand. As a faith-based marketing agency, Brikwoo Creative Group is all about helping small businesses and nonprofits get the exposure they need to grow. Schedule a free discovery call today, and let's start marketing your organization!
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