What to Consider When Deciding the Best Company Logo Colors

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Color is one of the first things you notice in a logo. It can be the star element, or it can be part of the story. Our brains respond to the sensory language of color before we process words or context.

A logo color scheme is a set of colors that are used in a logo. The colors should be chosen carefully, as they can evoke certain emotions from viewers. For example, McDonald's uses red and yellow in their logo, which can evoke feelings of hunger and joy.

Your brand story should be the foundation for choosing your logo colors. If you don't have a clear brand story, you won't be able to choose colors that accurately represent your business. Keep these key factors in mind when developing your best logo color schemes for your business.

1. Industry Design Standards

You might be used to seeing a certain color in your industry, and standardizing your logo color palette to match it can make your brand more recognizable.

Think about the most common color pairings in your industry, such as:
  • Blue and white for healthcare
  • Green and white for environmental businesses
  • Red and white for food brands
  • Blue, red, and white for technology companies
  • Yellow and green for companies that work outdoors

These pairings are so common because they work well together and are easy for your audience to remember.

2. The Psychology of Colors

Colors affect people's emotions, so it's important to consider the feelings you want your brand to evoke before you choose a logo color scheme.

Here are some common emotions that colors evoke:
  • Red: excitement, energy, strength, danger
  • Pink: love, kindness, femininity, tenderness
  • Orange: enthusiasm, determination, pleasure, success
  • Yellow: happiness, optimism, confidence
  • Green: rest, tranquility, peace, nature
  • Blue: trust, loyalty, wisdom, confidence
  • Purple: royalty, wealth, luxury, ambition
  • Brown: stability, reliability, comfort, earthiness
  • Black: power, sophistication, mystery

You can use these feelings to guide your color choices, choosing one or two colors that best represent your brand.

3. Color Fundamentals

Trends change, but color fundamentals stay the same. No matter what look you want to achieve, look to these classic color relationships for ideas.

Monochromatic Color Schemes

Monochromatic colors are colors that are all within the same color family. You can use a monochromatic color scheme to create a unified look, or as a base to build other colors on.

Analogous Color Schemes

Analogous colors are colors that are next to each other on the color wheel. Mixing in a neutral color such as black, gray, or white can help to tone down the vividness of these colors.

Complementary Color Schemes

Complementary colors are colors that are directly across from each other on the color wheel. This color scheme can be visually intense and may not be appropriate for large areas.

Split Complementary Color Schemes

Split complementary colors are a combination of one color and the two colors adjacent to its complementary color. This color scheme is a good choice if you want to use a color that is not in its natural setting.


There is no one-size-fits-all answer to the question of what are the best colors for a company logo. Different colors can convey different messages, and the best color for a logo will depend on the specific brand identity that a company is trying to create. However, some general guidelines that can be helpful when choosing logo colors include considering the meanings of different colors, using colors that contrast well with each other, and avoiding using too many colors in a logo.

A great logo is needed, no matter the size of the business. Brikwoo Creative Group can help you by designing sharp-looking logos that fit your company's personality. We offer excellent web design services to help Christian entrepreneurs boost their businesses. Get in touch with us today!
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