Brand Logo: How Important It Is and How You Can Make One

Bmw logo
Today, many business owners hear “branding” and think that the person they’re talking to is referring to their logo. What they do not realize is that it’s just a piece or an element of branding. Think of it as a symbol that consumers will recognize instantly and help them associate products to your company.

You should know that it’s important that you have a brand strategy before designing a logo because, without a strategy behind a logo, it may not exactly send the message that you want the world to get from you.
Your logo should strengthen your branding strategy and not weaken it.

In this post, a trusted design agency in Chattanooga, Brikwoo, tells you about the importance of a logo and how you can create a good one:

What Your Logo Is For

The role of your logo is to reflect the goals and values of your company. See, it’s not just arranging the letters of your company’s name and adding some fancy symbols encircled in a bright circle. You need to establish your mission and values before you find a professional to design a logo for you. Your logo should show professionalism, and there really must be a strong connection between your brand and the logo.

It’s a good idea to come up with a logo that won’t look dated anytime soon because you’d want to be able to use it for many years, as updating it too often could be confusing to consumers. However, note that if it becomes passé, you’d have to reinvent a new one.

How to Create a Memorable Logo

You should start by thinking of a logo that you know you have known for many years, and you can recognize in an instant. It may be the galloping steed of a Mustang, or that bitten apple of, well, Apple, or even that iconic Nike swoosh.

Next, think about what makes them so memorable and, more importantly, how they relate to the brand they represent. Do they suit the products that their company produces?

Now, think of how you can do the same thing for your company. Don’t limit yourself to the styles and types of logos that you typically see. Allow your creative juices to flow. Don’t overcomplicate things, though. You want your logo to both be professional and witty, and it shouldn’t look like “it’s trying too hard.”

You don’t have to design the logo yourself. What you need is an idea of what you have or even just a clear vision of what you want your logo to tell people when they see it. Then you can contact seasoned designers who can transform your ideas into an actual logo.

Once you have a logo, you have to make sure that it’s in no way similar to any other brand’s logo. It should be original, and it should only be associated with your brand and not some other company. Remember that your logo should help with your brand recognition.


Your logo may just be a part of your branding strategy, but you shouldn’t undermine its importance. When there’s no space to write your company’s name, your logo should be recognizable enough to anyone seeing it. It should be something that people can be familiar with quickly and, at the same time, a perfect representation of your brand. Also, know that your logo doesn’t have to be designed in-house. In fact, it’s a good idea to get a seasoned design agency in Chattanooga to help you with your logo.

Brikwoo is a team of experienced professionals who can provide you with such services as logo design in Chattanooga. Contact us today to know more about how we can help your brand!
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