Imagine this: you discover an organization that you're passionate about through a social media post. You want to find out how you can support them, so you search for them online. After scrolling through the first couple of results, you successfully find their website. The website takes a long time to load, especially some of the images. You're trying to find their navigation menu, but it takes around 5 minutes scrolling around randomly to find it. Exasperated, you exit the window and never think about them again.
Social proof is one of the most important marketing techniques available to eCommerce store owners. It allows you to earn customer trust by showing that others have made successful purchases from your site. Third-party reviews are a powerful form of social proof, and this article will discuss what they are and why they work.
When you own a local business, you have to cater your SEO strategy to the local level. And that's where local SEO comes in. But if you don't know where to start, here are some tips that will hopefully help you improve your local SEO strategy.
Most people think that branding is simply making an abstract design that is more appealing than your competitors. These people also believe that marketing is merely getting the loudest people to talk about your company. However, these two are more than that.
Faith-based entrepreneurship can be a bit challenging at times; luckily, we are blessed with the innovations that help our businesses thrive, no matter how small our startup is. That being said, websites seem to be the new promotional ace up a company's sleeve, generating more leads and new customers for the business to acquire over time.
If you are serious about your business, you need to make sure that you are marketing your brand in the right way. Otherwise, your business will not get the new customers that it desperately needs. When it's time to market your brand, there are certain signs that you need to look for. We look at some of those signs, so you know your business needs to hire a digital marketing agency.
For many business owners, the reasons to hire an accountant or a bookkeeper are pretty obvious. Surprisingly, it’s not the same for marketing agencies that offer complete services. Some business owners or managers even think hiring a marketing agency is just an added expense.
The past few months have been greatly successful for your business, then suddenly, you notice a drop in traffic. While it may sometimes be expected to lose a few users, if the rate is steadily dropping, then there might be an underlying issue on your website.
The trends in web design change constantly—nowadays, it is also essential for web designers to think about a website’s graphical user interface (GUI), which contributes to the overall user experience (UX). Now, the question is, which design is better for websites—adaptive or responsive?
The world is constantly changing, and so do people's buying patterns. Nowadays, people are more comfortable searching for what they need online before deciding to make a purchase. Because of this new reality, owning a website has become an essential asset of every business.
Often, there are many reasons why companies opt for rebranding as an option to relaunch their image. For some, it’s all about reconnecting with customers. While for most, it’s all about entering a new chapter for growth.
Contrary to popular belief, logos don’t and aren’t designed to last forever. Even the most successful and established brands today still redesign their logo after a while. However, it’s a given that they may not necessarily need to do it as often as other companies.
Converting leads into paying customers requires serious marketing efforts. So if you want to bring massive success to your business, you need to invest in robust digital marketing strategies that work. One proven, effective strategy is the use of sales funnels.
Back in the day, having a website was optional, and not every industry really needed one. But today, it’s important to have your own website to establish a strong online presence. And yes, that even includes churches.
With the internet being a necessity for many everyday activities, businesses must realize the importance of websites to their operations and future growth. Through this platform, you will be able to attract potential customers, employees, and even investors, which will lead to many benefits in the long run.
Websites can host your blogs, share white papers, and they are an excellent way to market your brand to a broad audience.
The web design industry is growing at breakneck speeds. Every day, people create new cutting-edge innovations and establish industry standards that previously didn’t exist.
Responsive web design is an example of game-changing innovation and fundamental change that has enabled a cohesive website for numerous devices and browsers. Even if most people are aware of it, they should dig deeper into some parts of web design approaches.
Expert web design services providers, such as Brikwoo Creative Group, can help you better understand this technology and use it to benefit your company. Let's take a look at the top five things to know about responsive design.
Now that most businesses have gone digital, it only makes sense that you ensure your online "brick-and-mortar" shop establishes itself in the saturated online marketplace. To do this, you need to focus on creating a well-designed and effective website, but how do you do that?
The world is going digital at a rapid pace, and it's more important than ever for businesses to position themselves to take advantage of this trend. According to the data published by the Search Engine Journal, more than 9 out of 10 online experiences start at a search engine. In simple words, if your business does not have a professionally designed website, you can be losing out on 90% of the market opportunities for your business.
Every business needs a logo! No matter the size of your business, a logo is the foundation of your entire brand. Many small business owners think a professionally designed logo has to be super expensive, but a great logo can be affordable.
Reputation Management is a service that helps businesses monitor, measure, and manage their online reputation. In today’s competitive landscape, it’s more important than ever for local businesses to know exactly what their customers are saying about them online and take the necessary steps to protect their brand. Customer reviews on sites like Google, Facebook and Yelp can influence consumer purchase decisions and have a direct impact on sales. Maintaining a positive online reputation is crucial for businesses and can improve brand perception, search engine rankings, and overall sales.
Let's face it - the days of using the phone book are long gone. The overwhelming majority of consumers will now turn to the internet when searching for local products and services. If your business does not have a website, you are practically invisible to thousands of potential customers in your area searching for the products or services you offer.
As more and more businesses move online, strengthening your brand awareness is as crucial as ever. A robust and multi-platform brand awareness levels the playing field for small and big companies alike.
Logos are the proper front lines of a company and are often the barrier between sparking interest and repelling it. However, for every excellent logo, there are hundreds of terrible ones. Making sure your logo encompasses your business values and uniqueness is an investment that will pay dividends year on year.
Every business has a model for success that they stick to in order to achieve what they’ve set out to accomplish. This model encapsulates a variety of methods that help uplift the company and make it more prominent, and one of those is brand strategy.
The modern age that we currently live in is often referred to as the “digital age”. While this may sound like something that comes straight out of a sci-fi movie, it just simply means that almost all aspects of life as we know it has gone online. Most people spend a massive amount of time online, which is why many businesses have taken the opportunity to reach their potential customers this way.
Logo designs are essential to a business. This is evident with the countless industries and ventures today that utilize logos to their advantage. While people are somewhat aware of their significance in establishing a business’s identity on the surface, not many know of the other benefits they have towards a venture.
In such cases, it’s only appropriate to know more about the other things that they have to offer, especially if you happen to be a business owner yourself. You will have to learn about these things if you want a recognizable brand identity, a quality that established companies were successful with in the past.
A lot of businesses are starting to invest in quality graphic design. These days, graphics design isn’t only about fonts, shapes, and colors pasted on a blank sheet. It’s a company’s way of communicating with an audience effectively. More than looking nice, it is about conveying messages and communicating ideas.
A logo is a crucial element of any type of brand. So if you’re about to launch a business, consider creating a well-designed logo that is highly representative of your brand. Your logo will play a significant role in the success of your brand, which is why you need to take the time to work on it.
One of the most important rules of marketing is to limit your scope to a target audience and to dedicate yourself to understanding them. By focusing on a select demographic, you can make the most of your marketing budget, saving money and increasing your returns in the process.
Marketing is essential for any business to succeed, but it may seem like a shady endeavor for a Christian business. That said, it is possible to engage in faith-based marketing so that you don’t compromise your beliefs and ideals while succeeding in business.
Websites and online portals must be accessible across devices in the digital world. These concerns are precisely why responsive web design is a must for modern businesses. Web design must adapt to users’ screen size, platform, and orientation.
Today, many business owners hear “branding” and think that the person they’re talking to is referring to their logo. What they do not realize is that it’s just a piece or an element of branding. Think of it as a symbol that consumers will recognize instantly and help them associate products to your company.
Lawyers speak for you in court, and so you'll want to pick the best lawyer for the job, right? The same can be said about your logo. You want to design it perfectly to ensure that it speaks volumes about your business, casting the right light over your brand and giving your audience positive vibes whenever they see it.
By 2022, many internet users won’t be typing away at their keyboards to look for their favorite brands, products, or companies. They’ll be using voice technologies such as Siri, Alexa, and other virtual assistants to do so.
Graphic designers are some of the most in-demand creative personnel as of now. Besides the fact that they provide all the necessary flair when it comes to promotional materials, they also tend to give a vision of their own when it comes to fleshing out the designs of a product.